Over the past few years, marketing for real estate agents has changed dramatically. What used to be something simple is now a full blown science just like marketing everything else. The biggest reason being that the real estate market has grown very competitive over the years. Its time for the industry to confront the facts that they are faced with. The primary one is that old success techniques are not going to work in 2009.

What many businesses used to do does not cut it any more. If you want to do marketing for real estate agents you need to clever, and you need to know how to target and how to target them. One of the things you need to do in order to be successful is to keep the faith so to speak.

In order to be successful you need to be able to hold on to the basic vision of your business when it comes to marketing for real estate agents. Don’t hold on to the particulars because are not useful. If you are looking for new answers then this is definitely one of the things that will take you to the right answers. You need to have or develop a flair for inventing successful formulas.

There are probably numerous parts of your formula that do not work any more. So, you must be willing and able to reinvent the way you think about marketing for real estate agents and open yourself to new ideas. Remember that a good idea can come from anywhere even your janitor might come up with a good idea if you are open to it.

When coming up with a marketing strategy you need to think about what you can do different from all your other competitors. You need to come up with something that nobody is using. It also helps if you can find a niche that you can target which is profitable but not very highly competitive and good for marketing for real estate agents.

It also really helps if you come up with a new brand identify. This can be a challenge but if done successfully you can breath new life into your old business when it comes to marketing for real estate agents. Take the example of Microsoft’s live search which is not Bing. Microsoft reinvented the way it thought about search and gave life search a brand new funky sort of identity and it has actually caught on.

Learn from your competitors mistakes and also have the heart to try new things. Experimentation often leads to something you never even thought about when it comes to marketing for real estate agents.

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Some basic criteria can help you pick a winner:

If picking a REALTOR® were a reality show, there probably would be no shortage of contestants. At last count, there were more than one million REALTORS® nationwide. Finding the one that best suits your needs, however, might be a little tricky. You’ll want some guidelines to narrow the field of real competitors. Here are 7 things to look for in a REALTOR®:

1. A capital R

Not all real estate agents are REALTORS®, and that’s an important distinction. REALTORS® are members of the National Association of REALTORS® and have sworn to abide by its strict code of ethics. Consider this a requirement for making it past Round 1.

2. Experience

Newness shouldn’t be automatic grounds for elimination, but it’s probably wise to look for someone who has been in the real estate business a few years. And while there’s nothing wrong with giving a newer REALTOR® a chance, you may want to make sure he or she is working under the guidance of a more experienced mentor.

3. Knowledge of your neighborhood

You’re not looking for America’s Top Real Estate Agent, you’re looking for a REALTOR® who best knows your local market. Whether you are selling or buying, it’s important for your REALTOR® to have thorough knowledge of your specific area.

4. A good track record

Potential listing agents should get points not based solely on the number of listings they’ve had, but on how many of those listings have sold and for what price. Find out how many people a potential buyer’s agent has helped find a home.

5. A good ear

And we don’t mean musical talent: You want an agent who listens to you. If you’re buying, you don’t want to waste your time looking at homes that don’t meet your needs, or be encouraged to spend more than you can afford. If you’re selling, you don’t want to be pressured into accepting an offer you don’t think is fair.

6. Honesty

Not usually an asset in most reality shows, honesty is an essential quality in the person helping you buy or sell what’s probably your most valuable asset. Don’t be drawn in by an agent who tells you only what you want to hear. You want to know that he or she will give you an honest opinion about how much your house is worth, or how much house you can get for what you want to spend.

7. References

Consider this the finale. Once you’ve narrowed your pool to three finalists, contact at least two references for each. Figure out which one you think you’ll work with best, then crown a winner.

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I often get the question, “What do I look for in a neighborhood?”

My answer is always the same. “Easy. Value!”

I usually get a strange look, but it’s true. In a neighborhood, I am looking for clues to assess the value of the property, plain and simple.

Well, maybe not so plain and simple, I know. So let me explain.

Normally, my rehab properties are not in the expensive areas of town. It’s rare that you’ll find a rehabber meeting his or her investment goals buying in the expensive parts of town. There are generally fewer homes needing rehabbing and the fixer-uppers that are there are going for top dollar. It’s safe to say the bulk of the investor activity is taking place in the mid-to-low range of home prices.

That’s not to say I wouldn’t look in, or buy in, the swank neighborhoods. Occasionally there are bargains to be scooped up there, but not with enough regularity to focus on.

But, there are some places I definitely WON’T invest in.

I won’t TOUCH the urban war zone. Let me describe what I mean.

“You don’t go there because it’s common knowledge that you shouldn’t. If you happen to wander in that area, you are given suspicious looks by all the folks walking the streets and sitting outside their houses. Your car definitely doesn’t belong there! It seems nobody takes any pride in their dwelling, and trash seems to be a normal part of the décor.”

Do you know of places like that? If you are living in a town of any size, you probably know of a neighborhood that fits the above description.

Watch out for is neighborhoods in serious decline. If the area looks like it soon WILL BE an urban war zone, pass on the deal. You don’t need a property that is hard to rent or sell. The holding cost can take your good investment into the red! You can drive through and pick up many clues in this regard.

- See if there seem to be a high number of “for sale” signs. If a mass exodus is in progress, you DON’T want to be where everyone is trying to get out.

- Check crime statistics with the local police

- Check recent real estate sales if you can get a peek at the MLS.

- Ask an appraiser about what values have done in that area over the last couple of years. Areas in decline usually stand out in your appraiser’s mind, so an appraiser can be a wealth of information.

- Talk to other investors and wholesalers.

- Talk to your title company contact…they often know trends for a given area very well!

Another tactic is to work it the other way. Find out what’s hot before you start driving and looking!

Talk to your investor friends, wholesalers, appraisers, and title company contacts about what areas are hot for investors these days. That way, you start learning positive areas and you have the benefit of someone else having gone before you. Of course, do your own checking but find out where investors are putting their money will give you clues about where you want to invest.

I would recommend against asking family and friends not related to the real estate industry about neighborhoods. This is often the worst assessment of value you’ll ever find. The reactions you’ll get to areas from uninformed family and friends will often be negative based on hearsay. Get your information from reliable sources and ensure it is based on fact.

True enough, there are LOTS of neighborhoods that are much better than war zones, yet not in the expensive areas of town. That’s where my best investments live.

So, what do I mean by value?

If a property is in an area where you WILL invest, it comes down to the deal itself. For me, the better the deal, the less I worry about the neighborhood. As a refresher, here are the basics of property analysis:

- What can I buy it for?
- What will it be worth all fixed up?
- How extensive is the rehab?

Those are the basic questions that must be answered in an individual property analysis, but that’s an article…perhaps a book…for another day.

In conclusion, determine whether you will invest in a neighborhood, then evaluate the deal itself. You will probably find that there are some neighborhoods where you won’t invest unless the deal is a home run. By the same token, there will likely be areas that you feel confident enough about that you’ll take an average deal because you like that particular area.

You are the investor, and these are the kind of exciting decisions that investor get to make! Isn’t that what makes this fun!

Kansieo.com