Rosemary Orner

Over the past few years, marketing for real estate agents has changed dramatically. What used to be something simple is now a full blown science just like marketing everything else. The biggest reason being that the real estate market has grown very competitive over the years. Its time for the industry to confront the facts that they are faced with. The primary one is that old success techniques are not going to work in 2009.

What many businesses used to do does not cut it any more. If you want to do marketing for real estate agents you need to clever, and you need to know how to target and how to target them. One of the things you need to do in order to be successful is to keep the faith so to speak.

In order to be successful you need to be able to hold on to the basic vision of your business when it comes to marketing for real estate agents. Don’t hold on to the particulars because are not useful. If you are looking for new answers then this is definitely one of the things that will take you to the right answers. You need to have or develop a flair for inventing successful formulas.

There are probably numerous parts of your formula that do not work any more. So, you must be willing and able to reinvent the way you think about marketing for real estate agents and open yourself to new ideas. Remember that a good idea can come from anywhere even your janitor might come up with a good idea if you are open to it.

When coming up with a marketing strategy you need to think about what you can do different from all your other competitors. You need to come up with something that nobody is using. It also helps if you can find a niche that you can target which is profitable but not very highly competitive and good for marketing for real estate agents.

It also really helps if you come up with a new brand identify. This can be a challenge but if done successfully you can breath new life into your old business when it comes to marketing for real estate agents. Take the example of Microsoft’s live search which is not Bing. Microsoft reinvented the way it thought about search and gave life search a brand new funky sort of identity and it has actually caught on.

Learn from your competitors mistakes and also have the heart to try new things. Experimentation often leads to something you never even thought about when it comes to marketing for real estate agents.

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Some basic criteria can help you pick a winner:

If picking a REALTOR® were a reality show, there probably would be no shortage of contestants. At last count, there were more than one million REALTORS® nationwide. Finding the one that best suits your needs, however, might be a little tricky. You’ll want some guidelines to narrow the field of real competitors. Here are 7 things to look for in a REALTOR®:

1. A capital R

Not all real estate agents are REALTORS®, and that’s an important distinction. REALTORS® are members of the National Association of REALTORS® and have sworn to abide by its strict code of ethics. Consider this a requirement for making it past Round 1.

2. Experience

Newness shouldn’t be automatic grounds for elimination, but it’s probably wise to look for someone who has been in the real estate business a few years. And while there’s nothing wrong with giving a newer REALTOR® a chance, you may want to make sure he or she is working under the guidance of a more experienced mentor.

3. Knowledge of your neighborhood

You’re not looking for America’s Top Real Estate Agent, you’re looking for a REALTOR® who best knows your local market. Whether you are selling or buying, it’s important for your REALTOR® to have thorough knowledge of your specific area.

4. A good track record

Potential listing agents should get points not based solely on the number of listings they’ve had, but on how many of those listings have sold and for what price. Find out how many people a potential buyer’s agent has helped find a home.

5. A good ear

And we don’t mean musical talent: You want an agent who listens to you. If you’re buying, you don’t want to waste your time looking at homes that don’t meet your needs, or be encouraged to spend more than you can afford. If you’re selling, you don’t want to be pressured into accepting an offer you don’t think is fair.

6. Honesty

Not usually an asset in most reality shows, honesty is an essential quality in the person helping you buy or sell what’s probably your most valuable asset. Don’t be drawn in by an agent who tells you only what you want to hear. You want to know that he or she will give you an honest opinion about how much your house is worth, or how much house you can get for what you want to spend.

7. References

Consider this the finale. Once you’ve narrowed your pool to three finalists, contact at least two references for each. Figure out which one you think you’ll work with best, then crown a winner.

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